The Strategic Communications Process

Every organization experiences pivotal moments that create a need for targeted communications. Whether you want to raise awareness, position a product or an organization, increase revenue or manage reputation – or all of the above – we focus communications on your organizational goals.

 

● Review your goals and timeframe.

● Identify audiences and the communications channels they prefer.

● Listen. Understanding your audiences’ preferences and perceptions is critical to a successful campaign. We use traditional and Web-based research to gain insight in how your organization is perceived and what your audiences value.

● Develop program strategy.

● Identify communications targets and opportunities for engagement.

● Create messages that resonate across media.

● Develop communications tactics.

● Review with management.

● Implement the program.

● Measure results. Using metrics that reflect your objectives, we measure our progress and adjust communications as needed.

● Refine communications based on audience feedback and behavior.